Performance apparel built for the mind as much as the body. NewMind Athletics exists to raise awareness for suicide prevention in sport — to keep athletes talking, breathing, and staying in the race, one breath at a time.
Every piece we make carries a message athletes need to hear mid-race, mid-season, or mid-struggle: you matter, and it's okay to say so.
NewMind Athletics exists to raise suicide awareness among athletes — a group taught to push through everything, in a culture that too rarely gives them room to say when it's too much.
This isn't just apparel. It's a reminder, worn on your chest and your back, that your story isn't finished.
As human beings and athletes, we understand the struggle of not feeling good enough — and we desire to combat any form of negative stigma around mental health and suicide, and bring awareness to these silent killers. NewMind Athletics exists so people can wear comfortable athletic clothing that displays messages of hope and inspiration, reaching those who need the reminder that they matter.
Read Our Full StoryThree pieces to start. Every design is a message — worn loud on race day, or quiet under a warm-up jacket.
NewMind Athletics was founded on a simple belief: the same discipline that gets an athlete through mile 20 can carry them through their hardest days too, if they're given the words and the space to keep going.
Our Full Story